If your brand still relies on constant discounts to keep revenue moving, you’re not alone, but you’re also not in control. Discounts can feel like a quick win. They move product, bring traffic, and keep the numbers looking good for the week. But over time, they build habits that work against you. That’s why more Shopify Plus brands are comparing store credit vs discounts, and finding that credit-based memberships lead to stronger loyalty, steadier cash flow, and healthier margins.
