Make Your Loyalty Experience Omnichannel
Your customers switch between online and in-store every day. Wallet Pass follows them. Subscribfy adds your membership or loyalty card directly to their phone, sending real-time notifications, perks, and reminders that actually get seen.
The challenge Wallet Pass solves
Even the most loyal customers lose touch between emails and campaigns. Wallet Pass keeps your brand visible and relevant at all times. It follows your customers wherever they go and keeps your loyalty program close to them.
Built to keep your brand top of mind
Stay present in the moments when customers are most likely to engage.
How your Wallet Pass keeps customers engaged
For experience-led brands
Wallet Pass helps Shopify Plus brands turn loyalty into a lifestyle. Beauty, fashion, and lifestyle brands use it to connect digital memberships with real-world experiences such as events, pop-ups, and stores. It makes loyalty feel tangible and turns everyday interactions into lasting connections.
Part of the Subscribfy retention suite
Wallet Pass works seamlessly with your memberships, subscriptions, loyalty, and analytics. All retention tools operate in one unified platform — managed, optimized, and continually improved by our team.
Fair pricing for any business.
Frequently Asked Questions

Your brand, in every customer’s pocket.
Keep your brand visible between purchases with a Wallet card shoppers use every day.


