Built by the team that scaled one of the strongest membership programs in DTC

From a membership breakthrough to a retention platform. From building a brand to building the retention stack that brands need. Subscribfy is built by the same team that created Adore Me’s membership model, a program that powered over $300 million in annual sales.

Origin

Origin

Origin

Our story

Our story

Subscribfy started with a simple lesson from our founders' years building Adore Me. A strong retention system can double lifetime value and bring real stability to a brand. They saw it firsthand as the VIP program became a major driver of revenue and helped the company reach a 400M exit.

What they also learned is that retention is hard to run when everything lives in separate tools. So they built Subscribfy as one place where brands can manage memberships, store credit, Wallet, subscriptions and AI with the clarity that guided their own growth.

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Adore Me's Business With VIP Program

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Adore Me's Business With VIP Program

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Adore Me's Business With VIP Program

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Our Core Values

Our Core Values

Our Core Values

The mindset behind Subscribfy

Data-Driven Excellence

We make decisions with accuracy and deliver insights that lead to measurable outcomes.

Data-Driven Excellence

We make decisions with accuracy and deliver insights that lead to measurable outcomes.

Data-Driven Excellence

We make decisions with accuracy and deliver insights that lead to measurable outcomes.

Honesty and Integrity

We communicate transparently and operate with the highest ethical standards.

Honesty and Integrity

We communicate transparently and operate with the highest ethical standards.

Honesty and Integrity

We communicate transparently and operate with the highest ethical standards.

Customer-Centric Service

We support every brand with white-glove onboarding and dedicated, long-term guidance.

Customer-Centric Service

We support every brand with white-glove onboarding and dedicated, long-term guidance.

Customer-Centric Service

We support every brand with white-glove onboarding and dedicated, long-term guidance.

Team

Team

Team

Meet our team

Samy Waiche

Founder, CEO

Samy Waiche

Founder, CEO

Samy Waiche

Founder, CEO

Teddy Waiche

Co-founder

Teddy Waiche

Co-founder

Teddy Waiche

Co-founder

Emanuel Olteanu

CTO

Emanuel Olteanu

CTO

Emanuel Olteanu

CTO

Elena Ivanova

Head of Sales

Elena Ivanova

Head of Sales

Elena Ivanova

Head of Sales

Eva Bensimhon

Head of Legal & Operations

Eva Bensimhon

Head of Legal & Operations

Eva Bensimhon

Head of Legal & Operations

Cristian Ungur

Product Lead

Cristian Ungur

Product Lead

Cristian Ungur

Product Lead

Nelu Moraru

Product Lead

Nelu Moraru

Product Lead

Nelu Moraru

Product Lead

Radu Stanca

CRM Expert

Radu Stanca

CRM Expert

Radu Stanca

CRM Expert

James Lee

Product Designer

James Lee

Product Designer

James Lee

Product Designer

Jessica Abend

Marketing Manager

Jessica Abend

Marketing Manager

Jessica Abend

Marketing Manager

Lenny Schwarz

Data Scientist

Lenny Schwarz

Data Scientist

Lenny Schwarz

Data Scientist

Case Studies

Case Studies

Case Studies

See how brands are growing with Subscribfy

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A retention platform shaped by real operators